Our Mission

Our Mission 💙

Snoofi wasn’t born in a boardroom. It was born out of frustration, long nights, and tired mornings.

Like so many others, we struggled with sleep. We’d toss and turn, wake up with stiff necks, aching shoulders, and wonder why something as simple as rest felt so hard to get right. We tried every pillow we could find, but nothing gave us the relief or support we needed.

So, we decided to stop settling… and start building.

As a team, we came together with one mission:
To design a pillow that actually helps, because we knew what it felt like to need one.

We worked through countless prototypes, late-night test sessions, and deep research into sleep science and posture support. We weren’t just designing a product, we were solving a problem we personally lived with.

And that’s how Snoofi was created.

Every curve, every layer, every detail is crafted with care, to relieve pressure, support your neck and spine, and give you the kind of sleep that resets your body and mind.

Because we know how much life changes when you finally get the rest you deserve.

This is more than a pillow. It’s our promise to help you feel better, starting with how you sleep.

Welcome to the Snoofi family. You’re not just buying a product. You’re joining our mission. 💙